Vintaged LV and Run It Back Collaborate To Sell Retro Merchandise

New downtown shop encapsulates 90s/Y2K Era with vintage clothing, throwback UNLV merch and retro memorabilia

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Whether it’s performing his captivating one-man multi-instrumental act at concerts or selling up-cycled vintage threads at markets, Barney Suguitan, also known as Sugatone, is everywhere in downtown Las Vegas.

He makes his love for downtown Las Vegas official with the recent opening of his collaborative Vintaged LV and Run It Back boutique at Container Park.

The shop is like a time capsule for the TRL (Total Request Live) and TGIF (Thank God It’s Friday) generation. T-shirts emblazoned with 90s and early 2000s athletes and pop stars, throwback UNLV merchandise, retro toys and video games, and posters for old sitcoms line the walls.

Courtesy of DTLV and Vintaged LV/ Run It Back

“The shop has a very happy-go-lucky 90s/Y2K vibe,” Barney, 35, says. “I’ve always maintained that that Era for me was a happier and simpler time. With the last couple of years that we’ve all had to deal with, it’s refreshing to be able to go back to that.”

The physical shop has been a long time coming. A professional guitarist who’s played and toured with bands for the last decade, Barney started dabbling in vintage fashion in 2016 and started Vintaged LV. He took a break for a while but relaunched the concept in 2020 out of pandemic boredom.

That’s when he met Ray Villalobos, owner of Run It Back. The two bonded over their love for the Los Angeles Lakers, their adoration apparent as soon as you step inside the shop. Ray happened to curate vintage games and toys from that era. The two collaborated on a pop-up at Downtown Summerlin last year.

“It was a huge success,” Barney says. “We’ve just been waiting for the right opportunity to work together and Container Park presented just that.”

The shop is much for him than a random assortment of clothing and memorabilia. For Barney, it’s a piece of his childhood.

“The concept behind Vintaged LV is to conceptualize vintage clothing and culture,” he says. “I love being able to give people context on what they’re wearing.”

It’s also a way for Barney to give back.

“My big objective is to pay it forward to the youth, especially students,” he says. “I will always offer student discounts and free shirts for A/B Students.” 

The retro boutique is located at 707 Fremont St. inside Container Park on Monday through Friday from 11:30 a.m. to 8 p.m., and on Saturday through Sunday from 11:30 a.m. to 9 p.m.

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