'The festival might actually be too familiar at this point'
By OTS Staff
We all have our Life Is Beautiful wish lists, but for those of us here at Off the Strip, our hopes and dreams go beyond which favorite artist we want to see on stage. This week, we asked everyone to toss out their ideas for a bigger, better Life Is Beautiful, and though our artist demands remain, there’s more that could be done to make for a more beautiful experience.
“After taking 2020 off, I was almost surprised by the familiarity of Life is Beautiful this year. The festival might actually be too familiar at this point. The layout hasn’t changed much over the years. I know logistically, that’s probably a good thing, but I come for the spectacle more than the lineup. I’m worried LIB is beginning to drift into ‘been there, done that’ territory and once that happens, it will be overly dependent on the name value of the headliners.Otherwise, I have few complaints or suggestions. Better snacks in the press room? A speakeasy? (Since everything has a speakeasy now.) Generally speaking, it’s a well-run operation and great for Las Vegas. I thought the CLEAR app was easy and efficient. So keep it around as long as COVID is around.”
“I am a huge Justin Bieber fan, so I’d love to see him perform – that’s if I can stay up late enough to see him! This year’s headliners were extremely late, which made for extremely long nights. I also missed a few artists as there was barely any signage for the different stages. I got a ton of walking in, however, so I will take that as a win. All in all, it was a great experience, but there are certain things I would change when it comes to navigating the festival.”
“I would love to see a greatest hits of all my past favorite sets! Post Malone, The Killers, Chance the Rapper, J. Cole, Miguel, 2Chainz … the list goes on … a dream Life is Beautiful indeed. I also want all my favorite murals to come back. I get sad when I see them go but happy for the new ones, too.”
“Life is Beautiful is always a good time, but as with most things, there is always room for improvement. It would be cool to have a VIP parking option that is in close proximity to the festival’s VIP entrance. It could be an optional add-on since there are plenty of lots in the surrounding area, but I still think it would be super popular. It also could be a great sponsorship opportunity for a car brand… just saying. I also feel that some of the festival attractions were the same as previous years, so it’s time for a refresh. More secret experiences or venues and maybe even add a video game/esports element? Perhaps you can get attendees to showcase their creative talents by having an open mic stage? Karaoke could even be a fun and easy fit. Can you imagine the viral potential if one of the headliners did a karaoke cameo with a festival goer? Those are the magic moments people dream of.”
“I would like to see more rock bands; apart from Modest Mouse and Green Day, so much of it seemed targeted to a young audience. I would also like to see headliners spaced out a bit differently in case fans want to catch a part of each set.”
“Shawn Mendes’ charismatic stage presence and impressive vocal range makes him an ideal headliner for an upcoming Life is Beautiful lineup. His catchy lyrics and infectious beats with songs like ‘Stitches,’ ‘Treat You Better’ and his duet with his equally talented girlfriend, Camila Cabello, ‘Senorita,’ are worthy of LIB. I can picture the crowd singing “Ooh, la la la” along with the pop sensation now.”
“I would really like to see split sets, so the stars perform at earlier times as well as later times. I cannot do 2 a.m. anymore.”
Jason R. Latham
“Even in a non-pandemic year no one wants to see vendors handling food without gloves, that’s just unsanitary. So please step up in that category. And what was the point of adding my vaccine information to the CLEAR app if no one was going to ask me about it? Every ‘official’ I asked told me it would be scanned at the next checkpoint. Nope. When it comes to health and safety, things can’t slip through the cracks. Also Sugar Ray.”
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