Dolby Live has been upgraded with a Dolby Atmos playback system
On the eve of its fifth anniversary, Park Theater on the Las Vegas Strip has been given a new name: Dolby Live at Park MGM.
The rebrand, according to the announcement from Dolby Laboratories and MGM Resorts International, is much more than a corporate sponsorship, as the 5,200-seat venue has been upgraded with a Dolby Atmos playback system designed to enhance clarity and depth of sound, including “the subtle breath a singer takes between lyrics.”
Introducing Dolby technology will also diversify the theater’s hosting capabilities, the two companies announced, with eSports and musical productions among the possible events that could be staged at Dolby Live.
Dolby’s takeover of Park MGM’s premier concert venue comes as it welcomes back arguably the biggest artist on its roster, Lady Gaga. The singer/actress kicks off another run of her “Jazz and Piano” residency at the theater on October 14.
Since its opening in December 2016, the theater has also hosted residencies for Ricky Martin, Stevie Wonder, Cher, Bruno Mars, Queen and Adam Lambert, Aerosmith, and Janet Jackson.
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