The Great One ices out one of the greatest attractions in Vegas
Wayne Gretzky, the Bellagio fountains, and the King of Sportsbooks form a triumvirate of greatness in BetMGM‘s newest commercial spot.
Gretzky, an NHL legend and BetMGM brand ambassador, struts across the frozen ground of the iconic Bellagio attraction, turning the fountain show into icy athletic monuments.
All the while, The Great One pontificates about how every tap on the betting app offers users a chance to grab destiny and defy the odds.
Here is a look at the commercial, produced in collaboration with 72andSunny New York, which will run throughout the NHL season.
Peter Hughes, Creative Director at 72andSunny New York, discussed some of the inspiration behind the ad:
“For us, potential for greatness is what every match, game and bet represents. It’s the pounding heart of what motivates us. And these films literally crystallize it in a way that makes each win a larger-than-life experience. Gretzky embodies this potential and represents the brand’s monumental, yet effortless swagger.“
Larger-than-life is an astute description for a lot of BetMGM’s branded content. Swagger, greatness, and excitement have become synonymous with the betting operator’s approach.
Gretzky himself reiterated these sentiments when he became an ambassador back in June, stating that the company is “at the forefront of the dynamic changes taking place in the sports business.”
Gretzky is just one of many notable celebrity figures on the ambassador team, which also includes Jamie Foxx, Kevin Garnett, Marshawn Lynch and Ariel Helwani.
The Great One’s Career
For those non-hockey aficionados unfamiliar with Gretzky, he is one of the most dominant athletes of all time. To quantify his greatness, if Gretzky did not score a single goal in his NHL career, he would still have more points than any other player in league history!
He is the NHL’s all-time goal leader (894), assist leader (1963) and points leader (2857). He won four Stanley Cups, was the MVP of the league nine times, and led the NHL in scoring on 10 separate occasions.
Gretzky owns the single-season goal, assist and points records. He holds the record for the most playoff points of all time. Essentially, if there is a record in the NHL, there is a strong chance that The Great One is a part of it.
On top of being the greatest hockey player of all time and a BetMGM brand ambassador, Gretzky also serves as a studio analyst on TNT’s NHL broadcasts this season.
BetMGM in Las Vegas
Customers can find retail BetMGM sportsbooks at several casino-resorts in the city, including Park MGM, MGM Grand, Bellagio, and Luxor. There are also many other MGM properties perfect for elevating your sports experiences in Sin City.
The mobile sports betting app is live in Nevada, available on both iOS and Android, as well as accessible via desktop.
Us hockey fans are excited to see what is coming next in the partnership with Gretzky.
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