Life is Beautiful Reveals Culinary Lineup

Taste everything from finger-licking good BBQ to fresh vegan bites

By Melissa Gill

One of Las Vegas’ most highly anticipated festivals this year, Life is Beautiful (Sept 17-19), announced their culinary lineup. The three-day festival features the hottest singers, musicians, comedians, DJs, artists and culinary visionaries. Vegas’ local food and beverage scene knows how to elevate an ordinary dining experience into something magical and this occasion is no exception. Tickets may be sold out, but there is a waitlist and verified ticket exchange option. This year the festival includes more than 70 chefs and restaurants, plus prolific mixologists and culinarians. Life is Beautiful highlights the community by featuring unique food and beverage experiences, chef demonstrations and flavorsome fare. 

The Festival Feast Round Up

The local vendors revealed for Life is Beautiful are:

  • Soul Belly BBQ  
  • Restaurant Guy Savoy
  • La Strega
  • Night + Market
  • Majordomo Meat & Fish
  • Casa Calavera
  • China Poblano by Jose Andres
  • Honey Salt
  • District One Kitchen and Bar
  • Shake Shack
  • Jing Las Vegas
  • Cornish Pasty Co.
  • This Mama’s House
  • The Black Pearl
  • Underground Burgers
  • Paradise City Creamery
  • Custom Pizza Truck
  • Cousins Maine Lobster
  • Jaleo by Jose Andres
  • Kassi Beach House
  • Echo & Rig
  • 595 Craft and Kitchen
  • Eataly
  • Tacos & Beer
  • Cafe Americano
  • Custom Pizza Truck
  • Joy Pop
  • Saint Honore Doughnuts and Beignets
  • and more


For concert goers concerned about finding fare to fit into their lifestyle or diet, the festival has got you covered. The event will also have vendors serving dishes to accommodate everyone including vegan, vegetarian and gluten free offerings. 

Extraordinary Culinary Experiences

Whether a guest bought a general admission pass, VIP or All-In ticket, each tier comes with access to some unmissable culinary experiences worth exploring. Here is a breakdown of what foodie adventures each ticket type includes.

General Admission Culinary Experiences

The Farm Stand, curated by Diana Edelman of Vegas, Baby!, features the most delicious vegan dishes in town. Vegans and Vegetarians can dig into eats from TIABI Coffee & Waffle, Souley Vegan, POTs, Chikyū, k.ando, Vintage Vegan Diner,  Paradise City Creamery, Phyto’s Vegan Eats, O.G. Lola’s, Simply Pure,  Underground Burgers, Garden Grill, and POTs. Guests can indulge in The Farm Stand nightly from 4 p.m. to 10 p.m. or until the food spots are sold out. 

The Cookout brings on the heat by presenting a live fire cooking demonstration by celebrated chefs in the Vegas community. Chef Justin Kingsley Hall curated this seasoned spectacle. This culinary experience showcases food experts from This Mama’s House, Majordomo Meat & Fish, District ONE Kitchen and Bar, Milpa, Masazul, Echo & Rig, Larrea and Peyote, China Poblano by José Andrés and Toddy Shop. However, this experience is only available until sellout each day. 

Cocktail School offers an interactive experience with seminars and cocktail tasting sessions curated by Starboard’s Bryant Jane and Lyle Cervenka. Three times a day there will be sessions taught by Sin City’s masterful mixologists. Participation in the classes are on a first come, first seated basis. 

Curated by Jolene Manina of SecretBurger. Com, Omakase Cantina offers an intimate dining experience by serving an Omakase-style dinner. This special service will feature culinary creations by Sparrow + Wolf’s Brian Howard, Gina Marinelli of La Strega and Nicolas Costagliola of Restaurant Guy Savoy. To get a spot for the Omakase Cantina seatings are available to All-in ticket holders and may be purchased by general admission ticket holders as an add-on depending on availability. This culinary experience will be held nightly with three 45-minute seatings. 

VIP and All-in Exclusive Experiences

Artist Hospitality Lounge features Virgin Hotels Las Vegas daily restaurant pop-ups with menu offerings from their highly-esteemed culinary collection, such as Kassi Beach House, Casa Calavera and Night + Market.

VIP Plus Happy Hour

Happy Hour is to Vegas as neon lights are to the Strip, it’s a must-have staple in this town. On the VIP+ viewing deck overlooking the Downtown Stage, a daily Happy Hour will serve sweet sips and bites from Honey Salt, Eataly, The Black Pearl and JING Las Vegas.

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